We are proud that our first project is a reality ("Why Dogs Are") and that we can move on to the REAL purpose of the project—to promote the project in a financially successful way so that 100% of net profits from this project are donated to charities that closely align with the project’s subject matter.

The recipients of net proceeds from "Why Dogs Are" by Kendall Neff Publishing (www.KendallNeff.com) will be organizations that train, support, and/or place therapeutic service animals, that rescue animals from certain death in kill shelters due to overcrowding or underfunding, or that rehabilitate animals. The chosen organizations will usually be funded and sustained primarily through private donation, dependant on volunteers to accomplish their organizational goals and have little to no governmental support. These organizations might benefit from fund raisers to raise awareness of their objectives (in which case KNP will supply books at reduced cost to sell at their fund-raising event.)

We have four more projects in our future! Each will focus on a different sector of our social and cultural foundations and practices to assist those organizations in both their fundraising and their successful participation in their respective sectors. For example, one of our upcoming projects will focus on gifts and support for charities that feed the hungry. The first designated charities for the Love Unleashed Series ("Why Dogs Are" is its first installment) are listed below. These charities will benefit from sales in the first full calendar quarter after publication.

We are always on the "lookout" for deserving groups who fit the project’s purpose. If you wish to propose a group for KNP consideration for receipt of charitable contributions, please write to the publisher at Publr@KendallNeff.com with your suggestions.

Organization #1: Hand in Paw, Birmingham, Alabama

Hand in Paw (HIP) is a 501(c)3 nonprofit organization that improves the health and well-being of children and adults by serving those with physical, emotional, educational, or psychological needs through interactions with professionally-trained animal-assisted therapy teams. HIP’s three main programs are "Pawsitive Living™," "Petscription," and "Sit, Stay, Read!"

Petscription volunteers work with facility staff to provide medical, psychiatric and rehabilitation services via interactions between patients/clients of all ages and therapy animals. Their services are in high demand among people receiving acute medical care, cancer patients undergoing radiation therapy, and patients with mental disorders, receiving special education, and adults/children receiving speech, occupational and physical therapy. Petscription services are provided to over 35 medical, early intervention and rehab facilities. Sit, Stay, Read! helps reluctant young readers to overcome embarrassment and improve reading skills by reading aloud to calming, motivating therapy animals. HIP therapy teams make the experience non-judgmental, non-threatening, and a positive learning experience. The program creates a stress free environment for improvement in reading and self-confidence. Sit, Stay, Read! Teams work in 6 schools and one YWCA After School Enrichment Program for Homeless Children.

(Description of programs taken from HIP website. www.handinpaw.org .

Organization #2: Warrior Canine Connection, Brookeville, MD

Warrior Canine Connection is one of those organizations that all Americans need to know about, embrace and support. When coming home, our service men and women deserve to return to their pre-service lives, but the nature of those conflicts means that physical, mental and emotional scars are now a part of their pursuit of happiness. Huge numbers of our armed services members return from those conflicts in the Middle East with PTSD (Post Traumatic Stress Disorder) or TBI (Traumatic Brain Injury). Recovery from these debilitating conditions can take a very long time. Feeling safe and secure again is a constant challenge in addition to healing from physical injury. Warrior Canine Connections is a non-profit organization doing the wonderful work of pairing Golden and Labrador Retriever puppies with "puppy parents" who raise and care for the pups until about two years of age. The dogs work with Wounded Warriors who are participating in therapeutic service dog training programs. "Rather than turning inward to focus on their past trauma, the trainers must get outside of their own heads to focus on the dogs and their mission to help another Veteran." (website) When the dogs have completed their training, they are then partnered with disabled combat Veterans as animal-assistance therapy dogs. This dual approach actually assists two veterans through the training and Over 100 service members who have participated in WCC’s program credit the program with turning their lives around; improving their relationships with spouses, partners, Check WCC’s website to learn more about the program, "Puppy Petter" volunteers and watch Puppy Cam (www.warriorcanineconnections.org). Check the WCC Facebook page to learn about new puppy litters. From their main website, you can also buy great stuff that (Sources: Warrior Canine Connections website (see above); Soine, Lynne, DSW, MSW, LMSW, "Warrior Canine Connection," Social Work Today , July/August, 2013, pages 16-20.)

Organization #3: Lucky Break Pet Rescue, Normandy, TN

Lucky Break Pet Rescue was certainly a lucky break for me. Thanks to the efforts of volunteers in and around Normandy, TN, I now have a new family member (as of April, 2013). Mila was rescued from a high kill-rate shelter by Lucky Break volunteers, along with a LOT of other dogs. I found her listing on their website when I went searching to find out what breed my previous rescue might be—someone thought he was a Flat-Coated Retriever. Google was my friend that day and took me straight to Mila’s picture and I fell in love instantly. She joined my "four-footed family" and I think she was destined to be ours. Karen of Lucky Break spent a long time emailing me about her personality traits, drove to meet me half way (3 hours for each of us) so we could meet, and spent time with me telling me of the story of Lucky Break and their continued efforts to save and re-home so many animals destined to be put down.

Hearing the stories of so many animals in need and so many who didn’t get a Lucky Break Rescue broke my heart. This small group of unfunded but passionate people confirmed that this is the kind of local, grass roots efforts that KNP wants to support—it’s just harder to find them. But Lucky Break volunteers gave me such a gift the day we all met for a "play date." Mila joined Maggie, Molly and Muggsi to complete our happy home gang. (Can’t fit five in the car, so have to stop here.)

Check out Lucky Break Pet Rescue on Facebook or, better yet, adopt one of their rescues at http://luckybreakpetrescue.rescueme.org .